Lymelight Festival is an annual celebration of the local music scene of Newcastle under Lyme and the surrounding areas. The NUL BID team wanted me to give the event a more contemporary style, to re-engage with patrons and artists in their second event after the pandemic.

Tasked with creating a new brand aesthetic that appealed to a teen & young adult demographic, I created a hand-drawn psychedelic-style logomark, that lent itself perfectly to wavy animated applications alongside an electric, almost clashy, colour palette to grab viewers' attention in both digital and print media. For the rollout of the brand, I created a launch video, line-up posters and digital assets, printed banners, and staff t-shirts.

Lymelight Festival is an annual celebration of the local music scene of Newcastle under Lyme and the surrounding areas. The NUL BID team wanted me to give the event a more contemporary style, to re-engage with patrons and artists in their second event after the pandemic.

Tasked with creating a new brand aesthetic that appealed to a teen & young adult demographic, I created a hand-drawn psychedelic-style logomark, that lent itself perfectly to wavy animated applications alongside an electric, almost clashy, colour palette to grab viewers' attention in both digital and print media. For the rollout of the brand, I created a launch video, line-up posters and digital assets, printed banners, and staff t-shirts.

Lymelight Festival is an annual celebration of the local music scene of Newcastle under Lyme and the surrounding areas. The NUL BID team wanted me to give the event a more contemporary style, to re-engage with patrons and artists in their second event after the pandemic.

Tasked with creating a new brand aesthetic that appealed to a teen & young adult demographic, I created a hand-drawn psychedelic-style logomark, that lent itself perfectly to wavy animated applications alongside an electric, almost clashy, colour palette to grab viewers' attention in both digital and print media. For the rollout of the brand, I created a launch video, line-up posters and digital assets, printed banners, and staff t-shirts.

Lymelight Festival is an annual celebration of the local music scene of Newcastle under Lyme and the surrounding areas. The NUL BID team wanted me to give the event a more contemporary style, to re-engage with patrons and artists in their second event after the pandemic.

Tasked with creating a new brand aesthetic that appealed to a teen & young adult demographic, I created a hand-drawn psychedelic-style logomark, that lent itself perfectly to wavy animated applications alongside an electric, almost clashy, colour palette to grab viewers' attention in both digital and print media. For the rollout of the brand, I created a launch video, line-up posters and digital assets, printed banners, and staff t-shirts.